Google AdWords

ROI on Google AdWords

We all spend our hard-earned dollars on Google AdWords. But if we only knew WHO was clicking through on our ads and what they were doing AFTER they clicked through!

Conversions VS. Customers

Many companies track "conversions" through Google AdWords, i.e. tracking a click from one of your ads and then subsequently having that visitor complete a form or an online purchase.

But many enterprise businesses with big-ticket sales items (think of engines, servers, lighting equipment, windows, etc) don't necessarily have people filling out a shopping cart and purchasing online -- thus there is no "conversion" once a visitor has clicked on your ad.

LeadLander gives you the ability to see which company or person has clicked on your ad; what they searched for when clicking the ad; and most importantly, what they did on your site AFTER they clicked on that ad -- even if they don't submit any form!

AdWord Metrics

Using LeadLander, you'll have the ability to determine the effectiveness of your Google AdWord campaigns. Whether people are clicking on your ad and then abandoning your site, or whether they are comprehensively viewing your online product collateral, LeadLander will deliver you powerful information that will help you better utilize your Google AdWord campaigns.