LeadLander
Email Analytics
Email Campaign Analysis
LeadLander opens a whole new world for you when incorporated into your outbound email campaign strategy. By easily integrating LeadLander with your existing email marketing systems such as VerticalResponse, ConstantContact, ExactTarget, Responsys, Marketo, Eloqua, or even Salesforce, you'll have greater visibility into how customers are responding to your email campaigns and effectively measure the ROI of those campaigns.
What's Really Going On
Your email campaign systems typically measure opened-email counts and click-throughs, but that information only goes so far. But what's really going on? i.e., what's happening AFTER the person clicks through to your site?
LeadLander gives you the power to understand what visitors are doing AFTER they have clicked through from your emails to get to your site. It will tell you whether they've viewed multiple pages or simply abandoned your site; what pages they're viewing; whether they're returning to your site afterwards as a continued result of your campaign effectiveness; which campaigns are delivering the best response; and a whole array of other capabilities to help you better understand the ROI being generated by your email campaigns.