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Customer Intelligence
Would you spend tens of thousands of dollars on a conference exhibition booth but neglect
to capture any information about people visiting your booth?
The same case can be made of your web site. You've made a significant investment in your site,
but you probably have no idea which customers are visiting and reviewing your online product collateral.
Which is why we
developed LeadLander, a unique technology designed specifically for sales staff
providing detailed reports about each individual company visitng your most visible marketing asset
-- your website.
Sales Activity Reports
Now your sales staff can proactively pursue companies that have visited your website to review your
company and product collateral. By understanding how much time they've committed to reviewing various
pages of your online collateral, your sales staff can determine the prospect's levels of interest.
Additional information, such as the search terms that your visitor used to find your web site, can
give you insight into their interests and requirements.
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Lead Qualification
LeadLander can provide your sales organization with valuable customer intelligence, such as:
Determine if a customer is reacting to your cold-calls or e-mail campaigns
Immediately notify your sales rep that their customer is viewing your website
Understand what a specific customer is looking for by analyzing their search terms
Provide a mechanism to automatically deliver leads to your inside sales team
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